We introduced The SALTT Electrolyte Drink Mix (hereafter just "SALTT") on December 27, 2023 - just over a year ago - check out this blog post for more info on why we made our own flavored electrolytes, and this post on why we do NOT use maltodextrin in our flavors.
The following figures are for the entire year of 2024, excluding the 3 new flavors we launched in November (we'll add those at a later time when they have been around longer): Groovy Grapefruit, Lemon Lime Twist, and Cherry Chill (you can get all 3 of those in our 5 pack sampler BTW).
For those using a screen reader, or that just want to see the data in tabular format, the data can be found after the graphs.
First off: people REALLY like SALTT in the variety packs. Those packs represent almost 62% of the sales of SALTT alone! If you include the 30 count variety packs in the percentage, the "All Things Fruit" and "All the Things" absolutely dominate the sales. Interestingly, the Clean Slate (no flavor, no sweetener, perfect for Carnivore!) is the highest selling individual 30 pack. Honestly we always planned to do Clean Slate but when we made the original order for SALTT in mid-2023, we totally forgot to order Clean Slate and had to add it the next day! In the coming months we will be revising the variety packs and adding the 3 new flavors, doing that requires us to print new packaging so it's taking a bit.
If we ignore the variety packs, but still look at sales of the 30 packs, it's easy to see the individual flavor winners: Clean Slate, Booyah Berry, Endless Summer, Cocoa Loco, Zesty Orange. I was actually surprised that Citrus Splash was as high as it is! The strong "zesty" flavor of Citrus Splash has been pretty divisive with some people REALLY liking it, and others questioning our sanity =) It should be noted that we are planning to discontinue Citrus Splash and replace it with the new Lemon Lime Twist - if you're a super fan of Citrus Splash, get it while you can!
Finally we come to how the individual flavor packets sold, inside of a variety pack, or not. The statistics are HEAVILY influenced by the contents of the variety packs, with the flavors that have higher quantities in the "All things" and "All things Fruit" taking a larger percentage.
Lastly, here is the data in tabular format.
| All SALTT Sales, including variety packs | ||
| Rank | Product | Percent |
| 1 | SALTT Variety 30 Pack – All the Things | 30.1% |
| 2 | SALTT Variety 30 Pack – All things Fruit | 25.1% |
| 3 | SALTT Bundle 30 Pack – Clean Slate | 6.7% |
| 4 | SALTT Variety 30 Pack – All things Chocolate | 6.7% |
| 5 | SALTT Bundle 30 Pack – Booyah Berry | 5.7% |
| 6 | SALTT Bundle 30 Pack – Endless Summer | 5.1% |
| 7 | SALTT Bundle 30 Pack – Cocoa Loco | 4.7% |
| 8 | SALTT Bundle 30 Pack – Zesty Orange | 4.5% |
| 9 | SALTT Bundle 30 Pack – Citrus Splash | 3.1% |
| 10 | SALTT Bundle 30 Pack – Stoked Mango | 3.0% |
| 11 | SALTT Bundle 30 Pack – Mondo Melon | 2.7% |
| 12 | SALTT Bundle 30 Pack – Caramel Vibes | 2.6% |
| 30 Pack Sales, excluding variety packs | ||
| Rank | Product | Percent |
| 1 | SALTT Bundle 30 Pack – Clean Slate | 17.7% |
| 2 | SALTT Bundle 30 Pack – Booyah Berry | 15.0% |
| 3 | SALTT Bundle 30 Pack – Endless Summer | 13.3% |
| 4 | SALTT Bundle 30 Pack – Cocoa Loco | 12.3% |
| 5 | SALTT Bundle 30 Pack – Zesty Orange | 11.8% |
| 6 | SALTT Bundle 30 Pack – Citrus Splash | 8.1% |
| 7 | SALTT Bundle 30 Pack – Stoked Mango | 8.0% |
| 8 | SALTT Bundle 30 Pack – Mondo Melon | 7.0% |
| 9 | SALTT Bundle 30 Pack – Caramel Vibes | 6.8% |
| All SALTT Sales, by individual flavor, Including variety packs | ||
| Rank | Product | Percent |
| 1 | SALTT Stick Pack – Booyah Berry | 13.8% |
| 2 | SALTT Stick Pack – Endless Summer | 13.2% |
| 3 | SALTT Stick Pack – Zesty Orange | 12.7% |
| 4 | SALTT Stick Pack – Stoked Mango | 11.5% |
| 5 | SALTT Stick Pack – Cocoa Loco | 11.3% |
| 6 | SALTT Stick Pack – Mondo Melon | 10.9% |
| 7 | SALTT Stick Pack – Citrus Splash | 9.2% |
| 8 | SALTT Stick Pack – Caramel Vibes | 8.8% |
| 9 | SALTT Stick Pack – Clean Slate | 8.6% |