We saw most so-called "electrolyte drinks" were:

• Crammed with damaging sugar or other junk like dyes, maltodextrin, or fillers
• Skimping on electrolytes (usually 5% or less of what you need)

And those who weren't, were:

• Only focused on sodium - missing out on a myriad of benefits we wanted, while creating possible health issues.
• Using unproven ingredients - like "himalayan pink salt" which besides it's known humanitarian issues does not have scientific backing for most claims made about it, and in fact has been shown to have serious concerns.

If you spend all day in a gym, you might be able to get away with those sugary drinks masquerading as "sports drinks".

If you spend all day in the kitchen, you might be able to balance out those drinks focusing only on sodium.

But we wanted something for the rest of us – with careers that require us to be at the top of our game all day and an after-work life we want to be brimming with activities we actually love.

We're about enhancing life and social connections, embracing the joy and exploration that every day offers, and ensuring our time is spent living vibrantly, not just within the confines of gyms or kitchens.